Fanatics • NFL Rivalries

[creative + director + dp + editor]

I had the opportunity to develop, direct, DP, and edit this inaugural Fanatics x NFL Rivalries campaign. I brought together the LED wall, custom 3D graphics, and motion control. We went from concept to delivery of 36 video and over 100 photo assets in just 3 weeks. After great sales performance, we were called back to do another round of assets mid-season. In a time when high key commercial lighting is the default, it’s refreshing to lean into shadows, grit, and moodiness. Thank you to everyone who showed up to breathe life into the darkness. 🤘

Writer Steve Williams Agency & Prod Company ILLUXION DP & 3D VFX Steve Hansen Motion Control Op Pete Souphasith 1st AC Maurice Morales Gaffer Ken Yu Food Stylst Bridget K Meyer Food Assistants Angie Camp, Frankie Art Director Kaleo Quenzer Set PA Truong Nguyen Supers Dystnct Voiceover Carlee McManus